The Brand Gap is the world's most-read book on branding. A SlideShare version has been viewed over 20 million times. View the slide deck free or download. The Brand Gap, Revised Edition (AIGA Design Press) and millions of other books are available for site Kindle. The Brand Gap: How to Bridge the Distance Between Business Strategy and Design Paperback – August 14, Zag: The Number One Strategy of High-Performance Brands by. The Brand Gap book. Read reviews from the world's largest community for readers. THE BRAND GAP is the first book to present a unified theory of brand.

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The Brand Gap Book

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or. THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a. @Elizabeth Hancock If you really like this you should definitely download Marty's book. The book is small and you can read it in one weekend (which.

Goodreads helps you keep track of books you want to read. Want to Read saving…. Want to Read Currently Reading Read. Other editions. Enlarge cover. Error rating book. Refresh and try again. Open Preview See a Problem? Details if other: Thanks for telling us about the problem. Return to Book Page. The Brand Gap by Marty Neumeier ,. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"--a brand that customers feel is essential to their lives.

The solution? Stay on top of the Robot Curve—a constant waterfall of obsolescence and opportunity fed by competition and innovation. Neumeier presents five metaskills—feeling, seeing, dreaming, making, and learning—that will accelerate your success in the Robotic Age. Today you have to out-position, out-maneuver and out-design them.

Discover radical differentiation—the number one strategy of high-performance brands. The new rule? When everybody zigs, zag. download on site The Brand Gap Using the visual language of the boardroom, Neumeier presents the first unified theory of branding—a set of five disciplines that help companies bridge the gap between brand strategy and implementation. Instead, we need to start from a place outside traditional management.

Best Quotes from Marty Neumeier’s Book “The Brand Gap”

Design thinking—not spreadsheet thinking—is the management tool that will transform your company into a powerhouse of nonstop innovation. The book is marketing heavy, but does not present itself with advertising jargon; he is not writing exclusively to advertisers or business executive, but to a much larger audience. Although it is marketing heavy, it is still applicable to the common man.

The best part of the book is the design and style. He writes with simplicity in mind. He expresses his points clearly, with examples, and clarity. It goes against the grain of the typical book layout; presented with lots of pictures, large fonts, creative sayings and captivating graphics.

The book is like none I have seen. He implements two 2 of the 5 disciplines: Must read for anyone wanting to better communicate their product. The book starts off with a bang and really grabbed my attention throughout the first half.

The Brand Gap : Revised Edition

After that the book fizzles out a bit and the information starts to lose some of its glimmer. The Brand Gap prides itself on being such a short title about a large subject.

Well, I think the book could have been even shorter. It reads like a bloated blog post and interjects random visuals that are only sometimes helpful. The Brand Gap is also quaintly outdated. At one point the author talks about how most websites are poorly designed and shows an example of something ala A LOT has changed since this book was published and there are numerous examples of gorgeous, and useful websites on the market today.

Granted, there's lots of bad design out there, but things have, and are, getting better. A particularly embarrassing example is the author's use of site's market share to elucidate his point about creating a focused brand.

Well guess what It takes away a lot of the books credibility. And speaking of credibility For a book that stresses the importance of design and aesthetics, it needs to take a look in the mirror. The typesetting in the book is "horsey" and wouldn't even be acceptable in a first-semester graphic design course. Sure, I'm splitting hairs here, and most people wouldn't notice the typographic nuances, but a book that is half about design needs to take things like this seriously.

It's ironic that the author claims that aesthetics build trust, however his own book leaves a lot of aesthetic loose ends. The book is littered with many "a-ha" moments and interesting tidbits, but I don't feel like I have much more of an understanding of branding than I did before I read the book. It's a fun read, but nothing I would say anyone absolutely had to read. Kindle Edition Verified download.

There's some good reasoning in here. It's not always great though. A lot of it is just dated. When the author refers to the theme from United Airlines who used to use Rhapsody in Blue the song , many people wouldn't get that since it's fairly an old campaign.

Some of the ideas don't seem very original either. That might be because the book is now 12 years old and some of the ideas have become standard. Overall it's a short very short read on branding that would be good for a beginner to read, but would likely be old news for someone who has read much about branding. See all reviews. site Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers.

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The Brand Gap Summary

Marty the first to identify customer communities as 'brand tribes', passionate devotees who determine the success or failure of any brand divides brand management into five key competencies: site Music Stream millions of songs.

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The Brand Gap [Book]

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