Marketing Analytics: Data-Driven Techniques with Microsoft® Excel®. Published by Microsoft and Excel are registered trademarks of Microsoft Corporation. Helping tech-savvy marketers and data analysts solve real-world business problems with Excel. Using data-driven business analytics to understand customers. Marketing Analytics: Data-Driven Techniques with Microsoft Excel [Wayne L. Winston] on ruthenpress.info *FREE* shipping on qualifying offers. Helping tech- savvy.
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ruthenpress.info - download Marketing Analytics: Data-Driven Techniques with Microsoft Excel book online at best prices in India on ruthenpress.info Read Marketing Analytics . Marketing Analytics: Data-Driven Techniques with Microsoft Excel eBook: Wayne L. Winston: ruthenpress.info: Kindle Store. Marketing Analytics: Data-Driven Techniques with Microsoft Excel shows business managers and data analysts how to use a relatively simple tool--Excel-- -to.
Threre are lot of example are here.
A must have book to learn excel based analytics. Excellent step by step explanation. Even if you finish few sections it is money well spent. This book solves most of your marketing analytic needs. It would have been better if there had been more examples, and some practical ones too. The text is good with well constructed examples that you can download. The review is mostly about Flipkart. I got the book with some pages torn in the later chapters and I realized this after a couple of months when I finally got down to reading it.
It was cash on delivery in my case but I trusted Flipkart to deliver the book in good condition, but it wasn't. Have doubts regarding this product? Post your question.
Safe and Secure Payments. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques—and achieve optimum results. Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.
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He has won more than 45 teaching awards at Indiana University. He has also written numerous journal articles and a dozen books, and has developed two online courses for Harvard Business School.
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NO YES. Notice that Row 7 of the example data in the data worksheet has the headings Product, Month, Store, and Price. Because these are in place, you can begin creating your PivotTable. To do so, perform the following steps:. If you want a percentage breakdown of the sales by store, you need to change the way Excel displays data in the Values zone.
To do this, perform these steps:. You can also use a PivotTable to break down the total revenue by month and calculate the percentage of sales that occur during each month.
To accomplish this, perform the following steps:. Another important part of analyzing data includes determining the revenue generated by each product. To determine this for the example data, perform the following steps:.
You can now see the revenue that each product generated individually. When slicing and dicing data you may encounter a situation in which you want to find which set of products generates a certain percentage of total sales. The well-known Pareto Hilfe Warenkorb Konto meine eBooks Anmelden.
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