Brand identity guidelines pdf


 

We've collected some great examples of brand guidelines to give you some or externally, and will often be partially reused in future brand identity revisions. . and some ruthenpress.info included in your brand ruthenpress.info is a great solution. HEINEKEN Visual Identity Guidelines | Version Content. The importance of visual identity. 3. DESIGN RESOURCES. Logo. Introduction. 5. Versions. 6. Improper Usage. Logo Usage. Sample Lockups. Our Seal. Our Name. Cal Brand Guidelines / Spirit Mark. Color. Our Color Palette.

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Brand Identity Guidelines Pdf

This is a guide to the basic elements that make up Skype. Have a read, it will help you get to know us a little better. Our logo. Our typeface. through our visual identity and all its aspects. These brand guidelines set the visual standards for the. Givergy brand image outlining usage convention for our. The Corporate Identity Manual (CIM) strengthens brand quality by pro- viding a The following are specific guidelines related to the sizing of the aludium.

Tired of the same old design? Building a style guide to showcase your logos, typography, icons and brand materials will ensure that you stand out and catalogue your greatest assets. Google Great style guides should have a good balance between its graphic and content. This style guide by Google is a perfect example of this as it captures an array of material icons, design guidelines, colour palettes and resizing options. The clever multi coloured use of tones and graphics really sets it aside from competitors as it channels their rainbow design logo. IBM Whoever said you have to compromise? This IBM style guide captures the perfect balance between colour and content! Easy to navigate and fun, with strikingly beautiful animations to boot, IBM ensures an informative and entertaining experience for all readers. Covering everything from their logo to grammar, this guide shares everything you need to know about building your own style guide. A perfect example of creativity and genius colliding - their interactive table of contents will allow you to find all the information you need in no time. Check it out via their website here.

Finally, Eataly punches up the fun factor, promoting self-expression and sociality. Never cheesy, never shy, Macaroni Grill presents a beautiful manual that has something new to say in the Italian restaurant chain—higher scale than Olive Garden, but with a menu and atmosphere that appeals to a more compromising American palette. For Life. There are 2.

Because of this huge group of volunteers, most of whom do not have graphic design experience, the corporate brand guidelines need to be clear, concise and easy to use. The BSA's brand manual, therefore, offers a lot of hand-holding, as it might be the only brand manual these volunteers will ever see. There is more to this manual than just guidelines about font size and color palette, though. The book explains marketing terms that the average scoutmaster or den mother might not be familiar with.

And for each logo and trademark asset, there are ample do's and don'ts to advise the layman on how to move forward. These brand guidelines, which are built upon a rich tradition of imagery, slogans, and trademarks, are a perfect example of how an organization with many products and variations can clearly and succinctly build a cohesive brand platform that integrates common design elements into disparate categories of symbolism.

Jones Soda Jones Soda's brand is eccentric and unconventional. Where other soda companies rely heavily on paid commercial advertising, Jones has built a cult following based on product placement and two famous RVs that hand out free soda up and down the East and West Coasts. And while they occupy a small space on the shelf at a grocery store, Jones Soda is also strategically stocked in music stores, tattoo parlors, and clothing stores that are as quirky as the soda's own packaging.

This brand guide is built around the tagline "Your photos, your soda, your brand. And while they surely use the same photo more than once, at a retail level you'd be hard-pressed to find more than one of each picture. The black-and-white photography is offset by the vibrant color palette of the soda itself, as well as the bright greens, electric oranges, and glowing pinks of the boxes. Each box depicts a quote submitted by customers, and the copy on the sides is every bit as original as the rest of the brand.

It would be a mistake to say that the brand doesn't take itself seriously. The design elements and customer engagement are finely tuned, demonstrating that a brand can be carefully orchestrated and still be fun. Animal Planet While most brand guidelines offer something in the way of a mission or positioning statement, the Animal Planet brand manual limits its commentary to a selection of "emotional connections" that people will feel in regard to their TV shows.

It may be the first manual I've ever seen where "sadness" is a message they actually want to convey. But that lies at the heart of its strength. It is a manual that emphasizes storytelling, and the experiential viewing that its customers will embrace. A good example is the now off-the-air Meerkat Manor, a show that, through clever screenwriting and narration, turns a nature documentary into a soap opera full of intrigue, romance, and betrayal.

Meanwhile, the online brand guidelines show the interaction of a number of fonts, declaring their primary typeface to be Arial Bold the poor man's Helvetica , but showing how that standard can be placed with the iconic logo with the perfect 7. The very first line of the preface begins "We are so much more than books. They are more than just books—they are an experiential brand, with an experiential position.

You're walking into a space, experiencing it with every one of your senses, and discovering things you probably hadn't expected. Specific instructions related to the usage of logo in different sites and media are helpfully provided. Take a look via mutlimedialab here. The manual concludes with the legal guidelines necessary to keep the company and the brand safe. Illustrations on one colour logo are also given with notes on correct and incorrect ways of usage. There are very clear instructions detailing the minimum logo size for both vertical and horizontal logo signatures along with information on tagline and typography.

It is based on the standards for advertising and trademark use in the United States. Beginning with the overview on the brand equities, it gives an insight into price points and provides guidelines to advertise based on product type and availability in respective markets. Check out the colourful guide via scribd here.

LinkedIn Are you looking for bits, pieces, guides and gizmos? Chose to grab just the brand elements you require or better yet, download the whole LinkedIn package in one single. The guide features an impressive array of their well known blue and white logo designs, colour palettes and swatches. Check it all out via their website here.

Twitter Ever wondered how Twitter features its brand and online assets across their online platform? The best part? Check out it all out via their online policy here. Disney Chances are you already know the happiest place on planet Earth - Disney. With a huge film and production studio, gigantic theme parks, and stores all over the world, the brand depicts the magic of fun and entertainment.

Check out the magic here. Toshiba Are you looking for high visibility and brand awareness? Leading technological giant, Toshiba reinforces its visibility and message of its visionary and lively brand through out all of its marketing material. The descriptive style guide covers all the bases for master art, positioning, colour coordination and guides for business cards.

McDonalds These Golden Arches are easily recognizable by consumers worldwide. Take a look via issue here. Their style guide feature everything from their logo, visual identity and branded merchandise to corporate templates, legal guidelines and editorial voices. Their red tag logo is featured and represents the business throughout the guide in visual form. The Vendor Guidelines not only shows how to emblazon the Woolworths logo on items but also gives detailed description on how to display its marketing material for print and television!

Take a look at their guidelines via their website here. Netflix Are you after a style guide that is visually appealing and attention grabbing? The Netflix style guide is exceptionally eye catching in its content as well as mode of presentation. The details referring to the particulars of the elements and conditions of usage of the logotype and secondary art are clearly mentioned through out the guide. On the final page, important rules which need to be adhered to and additional resources are also provided.

Virgin Ever wondered how Virgin's branding assets were designed? Then take a look at Virgin's very own style guide!

There's a focus on the use of colour and font with a variety of pictures to demonstrate the look and feel of the brand. There are plenty of examples to show the user exactly what the brand personality is and what colours and fonts best show these points. Explore the guide here. HSBC This guide is simple and gets straight to the point! It uses colour grids to show acceptable colours for the separate logos. The logos are simple and the typeface is easy to read whilst also being clear and easy to navigate!

There are several grids explaining those icons and colour used. Short and to the point, this guide quickly outlines the branding process. There is a good use of colour and font in this guide. See how you can incorporate it into your style guide here. Mailchimp is setting itself apart from other social media and communication guides through its innovative and recognisable brand.

Their guide includes their stylish logo and their very own typeface — Helvetica Neue. Their quirky icons can provide inspiration for anyone looking to start their own style guide. SalesForce Do you know the basics of setting up your very own style guide? Perhaps Salesforce can help you out! Take a look through the platform-agnostic CSS framework and download their guide here! Dropbox Are you after a simple and memorable logo guide?

Not only is the Dropbox logo easy to distinguish but they also have an authentic color scheme that is easily integratable on virtually any website! The company also provides a wide variety of colorful artwork that can be accessed and downloaded.

Skype What better way to design a style guide than to incorporate both creativity and detail? The guide even details how to use their speech bubbles in print and online material! Check out how Skype leverages their brand assets across, print laptop, tablet, or smartphone online media via their website here. Nike This simple Nike tick is recognizable anywhere you go with their logo being a fashion label for many.

Take a look via the Nike website here! Their stylish and innovative brand can be seen across their identity guide which features their sizing instructions, colour breakdowns and logos. Check it out via Bechance here. The bing logo, symbol and typology are explained and communications are covered. Their style guide depicts all sorts of materials that you would find in cook books, helping to turn a simple homemaker into a world-class chef!

Check out their style guide here.

100 Brand Style Guides You Should See Before Designing Yours

Animal Planet The television station that aims to teach the world about millions of animal species that inhabit this earth has taken its reputation and expanded its branding internationally. Their cool logos and colour values will you give an insight into how to successfully market any business.

Be inspired and take a look via issue here. Starbucks The Starbucks style guide presents a comprehensive and candid illustration of their brand logo. The manual itself is well presented and gives succinct guidelines on their inline block based grid lines and float based grid lines.

For some inspiration, take a look via their online website here. The nuances in the colour, background, size and spacing is specified across the guide. The significance of brand identity and its associated guidelines are also explained well.

This digital style guide is a visual treat! Check it out via Pinterest here. The guide uses the classy Mastercard colouring to dress up the style in the overall presentation.

Take a look for yourself via their website. Microsoft This guide is both easy to use and read! Interactive, fun, and very stylish, it is everything you would expect from Microsoft. It uses a range of grids and charts and is easy to understand. There are plenty of pictures and images to make the brand personality clear for readers. Take a look via their online website here. The style guide walks through its logo designs, colour palettes, topping icons, brand protection and premiums.

Take a look for yourself via Sribd here. Wordpress Looking for a simple and stylish guide? Check it out for yourself on their online website here. Lloyds The feel of the Lloyds style guide reflects the company it was designed for. With understated colours and strong text, this guide presents their marketing materials clearly. There are great examples of logo and colour included just for you to browse through. Take a look via issuu here. Best download This Best download style guide is not only colourful but well written!

It has plenty of grids and charts to help readers understand how to effectively use colour and text. There are detailed sections on logo usage, typography, photography, icon styles and print examples.

Check it out via Issuu here. Cisco Bright and colourful, this guide is anything but boring. Though rather compact and frugal with visual aides, this guide nonetheless covers the basics without being too wordy. The Cisco style guide is nicely laid out and uses style and colour to keep the reader engaged. It is easy to understand and gets straight to the point! The style guide features a range of graphics and logos that reinforce the brand image throughout the manual. Take a look here.

Very explicit illustrations; on what is acceptable and non-acceptable in the usage of the logo is provided to the viewer. There are notes on company brand name and trade name with specifications on usage, and products with their descriptors, with a concluding one on legal and trademark information and copyright. Check out their style guide for essential tools, tips and assets. Get inspired and read through it all here. Foursquare Brandbook Need some creativity?

Foursquare can help you there! Their style guide feature their latest icons, colourful palettes, typography for print and web and even how to use their crown icons! Their colourful badges and iconography really sets them apart in the market and is a great starting point for any style guide enthusiast. Check out their quick links to logos, templates and their own Brand Guidelines manual!

The guidelines walk through their core identity, colour palette, typography, imagery and voice. Spotify This Spotify guide is edgy and fun! With a entertaining slide show, you will be blown away by the layout. Chances are you already know the happiest place on planet Earth - Disney. With a huge film and production studio, gigantic theme parks, and stores all over the world, the brand depicts the magic of fun and entertainment.

Check out the magic here. Are you looking for high visibility and brand awareness? Leading technological giant, Toshiba reinforces its visibility and message of its visionary and lively brand through out all of its marketing material. The descriptive style guide covers all the bases for master art, positioning, colour coordination and guides for business cards.

These Golden Arches are easily recognizable by consumers worldwide. Take a look via issue here. Their style guide feature everything from their logo, visual identity and branded merchandise to corporate templates, legal guidelines and editorial voices. Their red tag logo is featured and represents the business throughout the guide in visual form. The Vendor Guidelines not only shows how to emblazon the Woolworths logo on items but also gives detailed description on how to display its marketing material for print and television!

Take a look at their guidelines via their website here. Are you after a style guide that is visually appealing and attention grabbing?

The Netflix style guide is exceptionally eye catching in its content as well as mode of presentation. The details referring to the particulars of the elements and conditions of usage of the logotype and secondary art are clearly mentioned through out the guide. On the final page, important rules which need to be adhered to and additional resources are also provided.

Ever wondered how Virgin's branding assets were designed? Then take a look at Virgin's very own style guide! There's a focus on the use of colour and font with a variety of pictures to demonstrate the look and feel of the brand.

There are plenty of examples to show the user exactly what the brand personality is and what colours and fonts best show these points. Explore the guide here. This guide is simple and gets straight to the point! It uses colour grids to show acceptable colours for the separate logos. The logos are simple and the typeface is easy to read whilst also being clear and easy to navigate!

This BPR guide is largely focused on digital branding and icons. There are several grids explaining those icons and colour used. Short and to the point, this guide quickly outlines the branding process. There is a good use of colour and font in this guide. See how you can incorporate it into your style guide here. Mailchimp is setting itself apart from other social media and communication guides through its innovative and recognisable brand. Their guide includes their stylish logo and their very own typeface — Helvetica Neue.

Their quirky icons can provide inspiration for anyone looking to start their own style guide. Do you know the basics of setting up your very own style guide? Perhaps Salesforce can help you out! Take a look through the platform-agnostic CSS framework and download their guide here! Are you after a simple and memorable logo guide? Not only is the Dropbox logo easy to distinguish but they also have an authentic color scheme that is easily integratable on virtually any website!

The company also provides a wide variety of colorful artwork that can be accessed and downloaded. What better way to design a style guide than to incorporate both creativity and detail?

The guide even details how to use their speech bubbles in print and online material! Check out how Skype leverages their brand assets across, print laptop, tablet, or smartphone online media via their website here. This simple Nike tick is recognizable anywhere you go with their logo being a fashion label for many. Take a look via the Nike website here!

Their stylish and innovative brand can be seen across their identity guide which features their sizing instructions, colour breakdowns and logos. Check it out via Bechance here. The bing logo, symbol and typology are explained and communications are covered. Their style guide depicts all sorts of materials that you would find in cook books, helping to turn a simple homemaker into a world-class chef! Check out their style guide here. The television station that aims to teach the world about millions of animal species that inhabit this earth has taken its reputation and expanded its branding internationally.

Their cool logos and colour values will you give an insight into how to successfully market any business. Be inspired and take a look via issue here. The Starbucks style guide presents a comprehensive and candid illustration of their brand logo. The manual itself is well presented and gives succinct guidelines on their inline block based grid lines and float based grid lines.

36 Great Brand Guidelines Examples - Content Harmony

For some inspiration, take a look via their online website here. The nuances in the colour, background, size and spacing is specified across the guide. The significance of brand identity and its associated guidelines are also explained well. This digital style guide is a visual treat! Check it out via Pinterest here. The guide uses the classy Mastercard colouring to dress up the style in the overall presentation.

Take a look for yourself via their website. This guide is both easy to use and read! Interactive, fun, and very stylish, it is everything you would expect from Microsoft. It uses a range of grids and charts and is easy to understand.

There are plenty of pictures and images to make the brand personality clear for readers. Take a look via their online website here. The style guide walks through its logo designs, colour palettes, topping icons, brand protection and premiums. Take a look for yourself via Sribd here. Looking for a simple and stylish guide? Check it out for yourself on their online website here. The feel of the Lloyds style guide reflects the company it was designed for.

With understated colours and strong text, this guide presents their marketing materials clearly. There are great examples of logo and colour included just for you to browse through. Take a look via issuu here. This Best download style guide is not only colourful but well written! It has plenty of grids and charts to help readers understand how to effectively use colour and text. There are detailed sections on logo usage, typography, photography, icon styles and print examples.

Check it out via Issuu here. Bright and colourful, this guide is anything but boring. Though rather compact and frugal with visual aides, this guide nonetheless covers the basics without being too wordy. The Cisco style guide is nicely laid out and uses style and colour to keep the reader engaged. It is easy to understand and gets straight to the point! The style guide features a range of graphics and logos that reinforce the brand image throughout the manual.

Take a look here. Very explicit illustrations; on what is acceptable and non-acceptable in the usage of the logo is provided to the viewer. There are notes on company brand name and trade name with specifications on usage, and products with their descriptors, with a concluding one on legal and trademark information and copyright.

Check out their style guide for essential tools, tips and assets. Get inspired and read through it all here. Need some creativity? Foursquare can help you there! Their style guide feature their latest icons, colourful palettes, typography for print and web and even how to use their crown icons!

Their colourful badges and iconography really sets them apart in the market and is a great starting point for any style guide enthusiast. Check out their quick links to logos, templates and their own Brand Guidelines manual! The guidelines walk through their core identity, colour palette, typography, imagery and voice. This Spotify guide is edgy and fun! With a entertaining slide show, you will be blown away by the layout.

Visually attractive using its vibrant greens, it is also informative. It does take time to navigate the guide, but it covers what you need to know. There are plenty of charts and grids to detail the look and feel. Join in on the fun and take a look via issue here. The user is systematically guided on joining, getting started and utilising several tools that are made available on the page. Also provided there are help centre and instructions on the terms of privacy.

36 Great Brand Guidelines Examples

The Tedx Tokyo style guide is a visual delight! It provides an amazing glimpse into the marketing materials organised by the community in Tokyo. The idea of using both English and Japanese in the promotional brochures is innovative and helpful in invoking local support.

Join the movement and take a look via pinterest here. The Disqus style guide has plenty of examples of colour and icons!

The charts also capture great information and are incredibly informative. The KFC brand identity standard manual is designed to set suitable standards for international market with access limited to specific users mentioned inside. There's an overview on the additions to the master logo and its several formats intended to revitalise the original colonel icon targeting the young and the old alike, as the company marches along 21st century.

The formatting of the branded logo in apparels, the design for secondary graphics and the express logo also get a mention here. To top it all, instructions to download all these are also provided. Take a look through it all here! Instructions with help support to download the logo are provided. Apart from the login and sign up buttons, there are download, sell and send buttons with drop downs showing options of service the user may wish to choose.

To add to the convenience, this manual even provides sitemap, and job buttons. Check out the style guide via paypals online website here. The success of a company can be dependant on how it presents itself in the market. A style guide is a great tool for achieving this! With great colour schemes, custom fonts, and graphics, this is a place where fun begins.

Check it out via their online website here. There are great charts to explain colour and line usage, as well as how to properly use the logo. They use standard typeface of selected weights of Helvetica font with internal substitutions of Aerial font. The Logitech style guide has a well-furnished structure where any information the viewer might be after is just a click away.

36 Great Brand Guidelines Examples

At the bottom, the pages for career, special offers, contact and those detailing terms of use and returning policy are found. Even the images of company logos and executives are supplied. Nobody likes a complicated style guide. The FedEx guide is very straight forward and easy to use. They use a simple font and easy to understand table of contents that is uncomplicated and hassle free!

Detailed graphs and images complete the overall look of this guide to illustrate how to use colour and logo. There's a great use of colour in this style guide! It's both easy to read and to navigate with plenty of pictures to show the look and feel of the brand. The guide emphasizes the haute couture vibe and modern feel through both its colour and font!

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