Motorcycle, Solo (Harley-Davidson Model WLA) by United States. War Department. Book Cover. Download; Bibrec Download This eBook. The Legend of Harley Davidson - Kindle edition by MagBook. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like. HARLEY-DAVIDSON MANUAL: MODEL WLA, - Kindle edition by D C Robinson. Kindle Store; ›; Kindle eBooks; ›; Engineering & Transportation.
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Doug Mitchel. Editorial Reviews Review I have never seen the likes of Clyde Fessler's creativity in defining and bringing to life the concept of ''radical marketing and branding'' strategies.
If you want your organization to preempt the competition, read Rebuilding the Brand. He helped lead Harley-Davidson to its current position as one of the top brands in the world with market share leadership in virtually every customer segment. He always challenges conventional thinking and was a pioneer of the ''close to the customer'' philosophy of marketing.
He lives with the customer and understands the customer better than anyone. There is a lot of wisdom in Rebuilding the Brand.
It should be required reading for any business school marketing class. He understands the customer and knows how much we love Harley bikes, and he shares that love with us.
Rebuilding the Brand is a testament to Clyde, the focused, educated, endeavored individualist who burst through walls of dogma to see that 'turning left' will set you free. It is also about building a brand, now one of the world's most recognized and popular brands, that at one time was primarily known as the motorcycle of choice for ruffians.
Grandmothers didn't download motorcycle T-shirts for their precious grandchildren before Clyde Fessler. They do now. See all Editorial Reviews. Product details File Size: Allworth; Reprint edition October 8, Publication Date: October 8, Sold by: English ISBN Enabled X-Ray: Not Enabled. Share your thoughts with other customers. Write a customer review. Read reviews that mention marketing clyde company business behind. Showing of 14 reviews.
Top Reviews Most recent Top Reviews. There was a problem filtering reviews right now. Please try again later. Paperback Verified download. You may or may not ride a Harley--or a motorcycle for that matter--but this is a business book.
A VERY good, simple, easy-to-read with easy-to-apply lessons for your business or your company's business. We all know Harley and the history. Their ups and downs. This book is written by the guy who had a very large hand in making how prevalent and global the Harley brand has become.
Can you say Harley and Ford Truck? Who would have thought all those years ago that Harley could pull all of this off? He takes you through the processes that it took to take Harley to the top: From Harley's original ownership to the disastrous, near calamitous AMF takeover to the private re-acquisition of the company and it's rise to glory, Clyde was there for the ride and illustrates the events that caused him to think the way he did and do what he did every step of the way.
Clyde was by no means the Lone Ranger here--he had to have a LOT of help to get the Harley brand into Europe, Japan, Australia--virtually the entire motorized world--but he was certainly the point lead. Personally, I have been a Harley fan since I was old enough to take the bus downtown and walk to the local Harley dealership. My point for telling you this is that I 'grew up' with these changes. He bested more than 60 competitors in the race and not only finished the race but he did so with a perfect score.
This achievement says a lot about the kind of person Walter was and the motorcycle his company built. This fact showed how much faith he placed in the vehicle, though it was just an unmodified stock motorcycle. This intrigued motorcyclists and general public so to increase the popularity of board tracks quickly.
It must have been amazing in small town America to see racers on bikes, hitting speeds in excess of mph on these special tracks.
The large oval-shaped circuits, lined with boards and banked steeply like bicycling velodromes, allowed for these very high speeds. However, they also increased the possibility of danger and accidents.
Board track racers were the daredevils of their time and drew huge crowds. They rode on the high-banked tracks in very tight packs, on cubic-inch, 8-Valve, V-Twin racing machines, without brakes. Maintaining the tracks was also a great challenge. Over time, the boards tended to rot or splinter. All these issues caused injuries and deaths. Harley Davidson's founders decided to steer clear from them and rather contuining on dirt-tracks.
However, while the company stayed away, privateers took to the board tracks on Harley Davidson motorcycles, bringing popularity to the name. The publicity or the fiercely competitive battles between company sponsored teams convinced the founders to formally re-enter the racing game in By the late 20s, a movement to increase safety by reducing speeds gained pace.
The company launched the Peashooter, a single-cylinder Harley Davidson racer with a cubic-inch cc or By this point, board tracks were disappearing and dirt-track racing was becoming the dominant style.
As the origin of Harley Davidson was right from dirt tracks, it did not take long for the company to gain a great reputation. This racing was meant for the everyday rider. Owners could ride standard machines-like the cubic-inch side-valve WL models to the track, remove the headlines and just race. Flatheads were also known as side valve engines, with their design differing the typical overhead arrangements.
In the Flatheads the valves were alongside the piston, allowing therefore the head of the engine to be virtually flat. The Flathead name was derived from the terminology commonly used in the engineering department.
Later engine models came from street lingo that still described the upper parts of the engine. There have been some other street names for this engine, but none of them were as interesting as the past ones.
But more to come on this in the next chapter. The racers and the race teams, of course, modified in fact their bikes.
There was a lot of trial and error there. Those were experimental vehicles, and Harley Davidson was extremely open to innovation coming from their customers. Racing became therefore significant to engineering and it was not only important to marketing and brand support.
The camaraderie among dealers, factory, customers and competitors brought the riders to a place where everyone could enjoy the events. More and more riders were using Harley Davidson motorcycles in endurances. The prescribed speed can differ depending on how the run is set up. The rider arrives at checkpoints when judges clocked how long it took him to get there, and determined whether or not he maintained the required speed average. To avoid getting lost during the run, maps were usually given to each riders at the beginning of the event.
They were often taped to the top of the motorcycles' tank.
Hill climbing-races were also common at this time. Motorcycles were driven directly up the face of steep inclines. This type of race established itself as one of the most colourful element of the sport. Each racer individually attempts to gain the top of the hill in the fastest time. Successful hill climber must have been very skilled riders and their machines were exopected to be highly modified to sustain the slope. It was soon becoming obvious that it was simply human nature to seek situations that challenge the riders' competence.
The mere fact that motorcycles existed was soon understood as means that have to be raced. Events such as hill climbing and board track racing were the extreme sports of their respective eras.
They became popular because people liked watching and talking about them and the local Harley Davidson dealers did a terrific job of supporting the riders and promoting the events, including hosting tie-in events at the dealerships. Hanging out with the dealers before the race has its roots right to these times.
THE introduction of the WJ was another revolution. The WJ was a unique engine. Harley Davidson had been producing V-Twins for quite some time by then. Suddenly the motor company introduced a so-called "flat twin. The introduction of this motorcycle was indeed a departure for Harley Davidson. The frame, the tank shape, the forks, everything on this motorcycle was new and different.
The cylinders and heads were lost under all of the covers, manifolds and housings. Even so, it was a radical design for Harley Davidson in those days. With the WJ, the company was looking for a smooth engine that would attract new riders.