Sears; [catalog] yr - Full View | HathiTrust Sears; [catalog] yr Rights : Public Domain Download PDF Download EPUB. Partner login required. Wishbook Web, the “vintage Christmas catalog archive project,” with online versions of old Christmas catalogs (Sears, Wards, J.C. Penny, FAO Schwarz, etc.) from to through Online Radio Shack Catalog Archive, back to Online Radio Shack Computer Catalogs, back to. The roots of the Sears catalog are as old as the company. In , Richard Sears first used a printed mailer to advertise watches and jewelry. He illustrated the.
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The Modern Homes features of central heating, indoor plumbing, and electrical wiring were the first steps for many families to modern HVAC systems, kitchens, and bathrooms. During the Modern Homes program, large quantities of asphalt shingles became available. Asphalt shingles were cheap to manufacture and ship, and easy and inexpensive to install.
Sears also offered a plasterboard product similar to modern drywall as an alternative to the plaster and lath wall-building techniques which required skilled carpenters and plasterers.
This product offered the advantages of low price, ease of installation, and added fire protection. Local building requirements sometimes dictated that certain elements of the house construction be done professionally and varied depending on where the house was constructed. Sears began offering financing plans around Sales peaked in , just before the Great Depression.
While financing through Sears helped many homeowners download homes, the Great Depression led to rising payment defaults, resulting in increasing strain on the Modern Homes program.
Sears stopped selling homes for a short time in before restarting sales. Sales slowly recovered as the United States emerged from the Great Depression. Although it is sometimes claimed that no Sears kit homes were built after , Sears continued to offer pre-cut kit homes through and Many of these homes were based on models from the and earlier Sears catalogs but not all were, leading to debate over whether these homes qualify as "Sears Catalog Homes". Because these homes were constructed using pre-cut lumber and plans provided by Sears, these homes can be considered to be "Sears Catalog Homes".
In the early years, the models were identified with numbers. After several years, Sears also began assigning names to the various models, a convention that carried through to the end of the program.
Some models were offered with variations, the most common of those being expanded floor plans and additional finished living spaces. Sears houses could also be ordered with reversed floor plans. While the vast majority of models were for single-family house designs, Sears did offer a smaller number of duplex house designs and even a few larger multiple-family buildings.
Certain models were more popular than others and the most popular models were offered over multiple years.
Sears Modern Homes typically arrived with a detailed instruction manual and two boxcars worth of building materials. Due to their high-quality materials and practical design, many Sears homes are still in use.
The catalogue contained toys and other holiday gifting merchandise. Items featured in the first catalogue included the popular Miss Pigtails doll, Lionel electric train sets, a Mickey Mouse watch, boxes of chocolate and even live singing canaries.
The catalogue, which arrived in mailboxes in late August or early September, soon became a holiday tradition with warm, colorful Christmas scenes decorating the cover. The Wish Book began to diminish in size during the late s and early s, as merchandizing shifted to online downloads.
Sears Stores As increasing numbers of Americans moved to cities in the twentieth century, Sears faced the loss of rural consumers.
City dwellers with easy access to a variety of stores had little need for huge mail order catalogues. Early Sears department stores typically opened in working class neighborhoods outside of the major city shopping districts.
Sears was one of the first department stores to cater to men as well as women by selling tools and hardware. Its merchandise emphasized durability and practicality over fashion, and its store layout allowed customers to select goods without the aid of a clerk. In the s and s, Sears began to shift its focus from urban to suburban markets.
The Sears name soon became synonymous with the suburban shopping experience. Their large department stores anchored shopping malls all over the country, and Sears catered to suburban motorists by expanding their automotive services.
Sears Tower Sears announced plans to build a new headquarters in downtown Chicago in At the time, Sears was the largest retailer in the world with approximately , employees. When it opened in , the story Sears Tower , at 1, feet in height, dominated the Chicago skyline as the tallest building in the world—a distinction it held for 25 years.
In , the building was renamed Willis Tower after a London-based insurance broker that now leases a portion of the structure. Sears Brands Sears, Roebuck and Company gave birth to several iconic brands over the years. Some of them include: Kenmore Appliances: The brand name first appeared on a sewing machine sold in the Sears catalogue in Sears introduced the first Kenmore washing machine in and the first Kenmore vacuum cleaner in Throughout the s, Sears continued to expand its Kenmore brand to household appliances including refrigerators, freezers and air conditioners.
Craftsman: Sears acquired the Craftsman trademark and sold its first Craftsman tools in